As'ad Al Ayyam is an initiative by My Choice Company for organizing and preparing parties of all kinds. The logo combines authenticity and modernity that is mixed with the eastern spirit. The font represents the Arab and Eastern originality, and the icon is inspired by Daisy (Bellis Perennis) flower that is native to northern, central, and western Europe. This flower is used for almost any occasion, and it represents innocence, purity, trust, and simplicity. The dark grey background refers to elegance. Therefore, the whole logo ensures a consistent image for any delightful, elegant, or joyful occasion.