It is an outdoor snow festival and the first of its kind in the Kingdom of Saudi Arabia. It provides a real snowy climate that allows visitors to ski. The festival offers a range of snow activities and games that are familiar to people around the world and are suitable for all ages. The festival is characterized by the precipitation of large amounts of snow throughout the period of the festival, which reflects the snowy winter atmosphere, which you are experiencing as a reality.

The logotype and symbol were integrated together to visualize the identity of the festival. The cool colors were selected precisely to ensure the feeling of the festival atmosphere, and were used in the collateral items as well, which creates a consistent image of the event.